WORK EXPERIENCE

Administrative and Marketing Assistant, College of the Canyons – 04/24 - Present

Conceptualize, design, and distribute fundraising and marketing collateral for the Foundation and other departments. Lead digital marketing campaigns, achieving over a 1,300% increase in reach, a 2,900% increase in engagement (content interactions), and 580% increase in followers. Track social media metrics through the Meta Business Suite to provide a comprehensive overview of account performance. Guide digital and traditional fundraising campaigns, helping to raise over $15,000 in support of student-focused academic and athletic programs and departments. Lead event coordination, including sourcing and contacting attendees, organizing catering, developing and reserving event spaces, and preparing scripts and agendas. Establish and maintain donor, faculty, and key community figure (including elected officials) networks. Bolster development by contacting and scheduling meetings with prospective donors. Provide comprehensive office support including rolling calls, data organization (Excel and Blackbaud), and calendar management (scheduling meetings via Outlook and handling technical aspects).

Executive Assistant, CoSA VFX — 07/23 - 04/24

Supported the Global Head of Operations at this Emmy award-winning VFX studio. Established and oversaw an online store for surplus inventory, managing buyer communications and coordinating all logistics related to the shipping and handling of technological equipment; generated over $7,000 in sales. Engaged in various administrative tasks including scheduling, expense reports, paperwork, and inventory. Organized industry-standard equipment and oversaw business and hospitality needs for both clients and the team.

Production Assistant, Beehold Pictures — 11/23 - 11/23

Collaborated with production team on short film (SAG approved) to ensure smooth operations without disruption. Participated in a variety of activities ranging from transportation, catering, handling equipment, set construction and deconstruction, and expense management.

Marketing Intern, Sony Music Group — 07/22 - 06/23

Curated a robust online presence for The Orchard (Sony Music) and their clientele. Measured analytics and crafted bi-weekly summary creative marketing campaign reports. Personally generated over 10 million impressions across various social media platforms (almost 10x more than the previous record holder); designed graphics and edited videos via Adobe Suite software and Canva. Strategized with multiple labels, local businesses, and influencers to create and disseminate physical promotional items.

Marketing Staff Member, UCLA Student Media — 01/22 - 12/22

Utilized target market demographics to create promotional content for various UCLA-affiliated media. Published author of student-media article "Artists, Music, and UCLA". Engaged in numerous physical promotional activities on campus, including info-booths and flyer distribution.

Market Research/Analytics Intern, USC Center for The Digital Future — 02/21 - 07/21

Analyzed survey data on the entertainment industry to organize and present comprehensive reports to various entertainment companies and other organizations, including Hulu and a Congressional Committee. Arranged hundreds of pages of cross-tab Excel and Spreadsheet data into compressed, concise summary reports. Examined and studied post-COVID industry trends, tracking performances and making predictions.